Curriculum

Twelve sessions, one working system

A cohort-based coaching programme, not a video library. Tap any session to see what you walk away with.

Phase 01

Foundations and data

Weeks 1 to 3
01Clay workspace and sending infrastructure
ClayClay MCPInboxkitGoogle WorkspaceSmartlead
You leave withWorkspace live, Clay MCP connected, mailboxes authenticated and already warming
02ICP and TAM with Clay's GTM database
ClayProspeoClaygent
You leave withA tiered TAM table and a written ICP you can defend
03Enrichment waterfalls and data quality
Clay waterfallsProspeoVerification
You leave withVerified contacts and your own provider scorecard
04AI research: Claygent, prompting and scraping
ClaygentClaudeOpenAIAI columns
You leave withResearched accounts and a prompt library with measured pass rates
Phase 02

Signals and integration

Weeks 4 to 6
05Signals and account scoring
Clay SignalsAI columnsProspeoApifyWeb scraping
You leave withLive signal monitors, a composite score and a signal playbook
06Sourcing signals with agents and MCP
AI agentsProspeo MCPAd librariesCustom scraping
You leave withSignals no filter can buy, pulled by agents and scheduled
07Audiences: segments that feed campaigns
AudiencesClay
You leave withTwo dynamic segments and a self-maintaining exclusion list
08CRM integration: HubSpot, Salesforce, Attio
ClayClaudeAttioHubSpotSalesforce
You leave withA working CRM sync, inbound routing and a runbook
09Messaging, sequencing and launch
SmartleadHeyReachClay Sequencer
You leave withA live multichannel campaign and a written test plan
Phase 03

Automation and proof

Weeks 7 to 8
10Clay MCP, the Clay CLI and the developer platform
Clay CLIRoutinesClay API
You leave withOne job that runs end to end without opening Clay
11Measure, diagnose and iterate
Campaign analyticsclay campaigns
You leave withOne evidence-based change, made and measured
12Capstone and certification
Peer review
You leave withYour system presented, assessed and certified
Why launch sits at Session 09, not Session 03

Mailboxes need weeks of reputation before they can send safely. The mailboxes you set up in Session 01 warm for five weeks before launch, which leaves three sessions to read real campaign data and act on it.

The stack

Everything you get your hands on

Every one of these is used in a live build during a session, and connected to the others.

Data and research
  • Clay Tables, waterfalls, Searches, Signals, Audiences, Sequencer
  • Claygent Structured AI research and web scraping
  • Claude Your AI workspace, connected to Clay through MCP
  • Prospeo Verified emails and mobile numbers
Infrastructure and sending
  • Google Workspace Mailboxes with SPF, DKIM and DMARC
  • Inboxkit Sending domain and mailbox provisioning
  • Smartlead Warmup, sequencing and sending
  • HeyReach LinkedIn running in parallel
CRM and automation
  • Attio The CRM you sync to, two-way
  • HubSpot and Salesforce The same sync patterns, taught against both
  • Clay MCP Research and enrichment driven from a chat
  • Clay CLI Jobs that run end to end without the interface

You bring your own Claude subscription. Everything else is paid for. See what is covered.

Certification

Certified on assessment, not attendance

Showing up for twelve sessions does not make anyone a GTM engineer. Two gates, both required.

Gate one · completion

You did the work

At least 10 of the 12 live sessions attended, and every assignment submitted.

Gate two · assessment

The system holds up

Your capstone is marked against six criteria by the coach and your peers. All six have to be met.

The six criteria

01
ICP and targeting
Written as testable filters, tiers justified, exclusions applied.
02
Data quality
Contacts verified, waterfall order backed by your own scorecard, cost per valid contact known.
03
Signals and scoring
Three live signals feed a composite score, each mapped to a stated reason to reach out.
04
Segments and integration
Scored accounts live in dynamic Audiences and sync to a CRM with dedupe on email.
05
Agent and CLI automation
One job runs end to end through Clay MCP or the Clay CLI, with no interface involved.
06
Launch and iteration
A campaign is live under the testing rules, and you can explain what changes next.
Two certifications in reach, not one

Passing both gates certifies you as a GTM Engineer through ThynkCrew. On top of that you get coaching toward your own Clay certifications: which to take in which order, what each exam tests, and how the system you built maps onto it.

Crew 01 starts 1 November

Twelve seats. Eight weeks. One system you can run without us.

Apply for Crew 01 Book a 30-min call